Transforming your ideas into captivating copy 
As an equine or country business, your client’s success and happiness are at the heart of everything you do. You’re dedicated to providing valuable insights and strategies to help them reach their goals. 
But many horse and country business owners struggle to put their thoughts and ideas into words that connect with their audience. 
Coupled with being in a niche industry, finding a copywriter that understands feathers, forelocks, trees, and purses, can feel like you’re looking for a needle in a haystack! 
A copywriter could help you.  
But an equine and country copywriter (ahem, me) CAN help you!  
As a fellow equestrian, I know the terminology and the industry. I’m here to transform your thoughts and ideas into captivating copy that speaks directly to your audience, proves your authority and gets more sales

How We Can Work Together 

Your business deserves to stand out  
Let’s work together and I’ll craft your engaging copy to make it happen 


Blog Repurposing 

Email Marketing 


Web Copy 

Sales Pages 

Hi, I'm Gemma, your equine and country copywriter 
I started my copywriting business as a Virtual Assistant after spending years working on equestrian yards and as a general farm hand. Before that I had a corporate HR career which now feels like another lifetime ago! 
Running your own successful equine or rural business can be tough, I know that. 
Finding the right words to connect with your audience as well as communicating your message effectively can feel impossible at times. And let’s not mention the time that goes with trying to find those elusive words. 
Working together means you’re working with a fellow country loving equestrian who can spin your ideas into captivating copy while you concentrate on the part of your business that really lights you up.  
"Writing blogs is definitely one part of running a business I dislike, so I was so pleased when I found a fellow equestrian to help me. Gemma made the whole process very easy, was lovely to talk to and work with, nothing was too much trouble. 
Being an equestrian herself Gemma knew where my clients were coming from. The end result was perfect and read in the tone my customers were used to." N Vale 

Book your free 1:1 call 

"Having someone else write your copy is huge, as a therapist using the right language, tone and level of understanding is essential and Gemma captured this perfectly, it was as though I’d written it myself, only better." Hayley Perkins 
"Gemma has been brilliant, quick, and easy to work with to help with my copy! She's turned my boring words into fabulous ones, and totally said what I wanted to say, in a much more succinct, interesting and exciting way - just what I wanted! And it still sounds like me too. Thanks so much Gemma!" Jane Mucklow 
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