Website Copy
With around 10 seconds to convince someone to stay on your website, you need to catch their attention immediately.
And I hate to be the bearer of bad news but most visitors to your website will only skim read the copy. So, it’s more important than ever to have clear, concise and persuasive messaging written in your brand voice.
Whether you’re a retail or service provider, your website is your shop front and you need to let visitors know you are the solution to their problem.
Blogs
Blogs allow you to be seen as the expert in your field whilst building trust with your audience.
You can share your knowledge and opinions on latest industry news and trends.
And don’t forget, up-to-date, informative blogs will help drive traffic to your website, keep visitors coming back and give you the chance to transfer them into leads.
Lead Magnets & Landing Pages
Lead magnets aren’t dead. It’s just that people are becoming less and less willing to give out their email address. But that just means your lead magnet needs to grab their attention and give them value and content that will serve them time and time again.
Whether it’s your lead magnet, digital product or course, an irresistible landing page is a must.
Clear copy with headlines that hook visitors in, communicate the value and persuade your visitor to sign up are a vital piece of the jigsaw to building your business.
Email Sequences & Newsletters
You hate writing emails, I get it. But email marketing is still one of the most effective channels of marketing.
Did you know that smartphone users (that’s most of us) prefer to receive brand communications via email (according to Hubspot). That means you get to land in their phone and nurture your relationship by connecting with them on a personal basis.
And it's why a well written welcome sequence or sales sequence is exactly what you need to nurture leads into paying clients.